Friday 3 June 2011

Google Reveals How to Rank In Bing on Any Keyword You Want

Google Reveals How to Rank In Bing on Any Keyword You Want

As many seasoned SEMs know, BING/MSN is often conversion

heaven with its traffic (even though it often doesn’t send as much of

it). Google in a backhanded attempt to discredit bing for it’s data

collection, actually was feeding a secret message to us BHers to

manipulate them.

In their recent blog post (http://googleblog.blogspot.com/2011/…le-search.html)

Amit opens the floodgates by sharing what they discovered in their own tests:

As we see it, this experiment confirms our suspicion that Bing is using some combination of:

* Internet Explorer 8, which can send data to Microsoft via its Suggested Sites feature
* the Bing Toolbar, which can send data via Microsoft?s Customer Experience Improvement Program

or possibly some other means to send data to Bing on what people search for on Google and the Google search results they click. Those results from Google are then more likely to show up on Bing. Put another way, some Bing results increasingly look like an incomplete, stale version of Google results?a cheap imitation.

Translation: Turn on all your data sharing and IE stuff, have a bot search out your keyword terms and click on your website = security that keyword in Bing

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