$2000/mo Membership Site Using Offline Marketing
It’s no secret that the economy is in trouble. The only ones who
don’t seem to realize it is the politicians who can vote for pay
raises for themselves. With that said, there’s a lot of people
who are now unemployed or underemployed. Many people
in the U.S. have given up looking for employment because
there’s simply nothing out there to make it worth their while.
The news tonight mentioned that there was something like
50 Million unemployed in the U.S. or the equivalent of all of
Missouri or Wisconsin being unemployed.
More and more people are looking to the Internet. These are the late-comers. Who remember hearing about people getting rich on the Internet. People starting businesses and being able to stay home. So, they decide to look into it. Problem is that up until recently they only used their computers to read their emails, do some searches for recipes, download porn, post on myspace and place online computer games.
They’re completely clueless when it comes to starting their own business much less doing anything on the Internet. Some have lost their jobs, others are trying to supplement their income, others find their retirement income inadequate are lost during the recent economic fiasco. None of them have any clue how to start a business.
For these poor unfortunates I started a membership website and charge the $10/mo so they can have access to video tutorials, software, ebooks and other stuff for them to build a business. Every two days I send them something new as a “free gift” for belonging to my website. And about once a week I send them a review of a clickbank affiliate offer. If the offer is software or a business plan then I produce what I call a “quick and dirty” video to take them inside and show them exactly what they’ll get and how to use whatever it is that I’m promoting. This always increases conversion rates.
These people are very eager to learn and are willing to buy. The trick is to only introduce them to quality products and not just crap. If you sell them crap then you lose credibility and you’re sales will drop dramatically. You have to think long term with these people. You can’t simply use, abuse and throw them away. These people are gold mines.
They’ve never heard of the IM guru’s. As far as they’re concerned YOU are the expert. They’ll buy what you have to offer as long as you take care of them.
The way I market my website is to print up a set number (500-1000) of full color business cards with my ad on it. Then place the business cards in inexpensive paper business card holders
http://www.displays2go.com/product.asp?ID=1940
(NOTE the above is NOT an affiliate id this is the product id)
in convenience stores, community colleges, flea markets, Laundromats, and other places where my niche may visit. Keep it right near the cash register where people will see it. Pick it up while waiting for the cashier to do her thing and will eventually look it up when they find it again in their pocket.
While I was promoting this website I was averaging about 20-30 new members a day. (I live in an area with a 50,000 population). I had a JV partner who was distributing the cards for me but haven’t heard from her in about two or three months. (So hard to keep good help) Still with a membership site there’s good residual from both the membership fee and affiliate offers. And since it’s noobs it doesn’t take much to keep them happy.
It’s important to give them something free to begin with. Offer them a seven, ten or fourteen day free trial and then using Paypal subscription start charging them $10/mo.
Now $10/mo may not sound like an awful lot to you and you’re right, it isn’t. But when you have 200 or more members that suddenly becomes $2000/mo, PLUS affiliate commissions, PLUS sales of websites, PLUS consulting or coaching, PLUS Mastermind Groups, PLUS, PLUS, PLUS, PLUS whatever your imagination can come up with.
Your cost for this type of business:
$10 for domain name
$?? for website
FREE all those plr and rr ebooks, scripts, software, audios, etc… on your hard drive
$5 hosting service
$60 for business card holder
$75 for business cards
Ok, I’ve given you the basics. Now it’s up to you to do pick up the tools and make it work for you. Let me know how it works out for you.
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